Privacy Policy

Last Updated: 01/01/2023

This privacy policy (the "Privacy Policy") applies to this Website. We at Cannabis Equity IL (“us,” “our” “we,” or “Cannabis Equity”) consider the protection of your personal information to be a priority when you visit our Website,, (the “Website”). The purpose of this Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.

We reserve the right to modify this Privacy Policy at any time without notice (for example, if we modify our practices regarding the collection or use of information). We will revise our Last Updated date to reflect any revisions to this Privacy Policy. Your continued use of the Website following the posting of any revisions shall constitute your acceptance thereof. We own the information collected via the Website and we may use it for our own purposes, including marketing. Please note that this Privacy Policy applies only to information collected on this Website; it does not apply to any other information collected or obtained through other means or information collected by third-parties.

When this Privacy Policy uses the term "Personally Identifiable Information" or "Personal Information," we mean information that identifies a particular individual, such as your full name, street address or email address. When other information is associated with personal information, it also becomes personally identifiable information for the purposes of this Privacy Policy.

  1. What Information Is Collected

  2. How Do We Collect Information

  3. How Is your Information Used

  4. Shared Information

  5. Links To Third-party Websites

  6. Information Security

  7. Data Retention Periods

  8. Other State Privacy Rights

  9. General Audience Web Website Not Directed Toward Children

  10. Consent to Privacy Policy

  11. Questions About This Privacy Policy

1. What Information Is Collected

The following are the types of information we may collect:

We may collect personal information like name, telephone number, email address, home or business mailing address, and account information, when you access certain areas of the Website, or if you require more information about those services. For certain aspects of our services, we may require login information such as username and password, secret answers to certain security questions, or other similar information that allows us to uniquely identify your account or authenticate you prior to giving you access to your account information or certain online activities. We may capture certain information automatically on our Website (even if you do not voluntarily provide us with Personal Information, or in addition to any Personal Information that you do provide), including your Internet protocol address, Internet service provider, browser type, and linking information. Typically, this information is for us to develop aggregated Website server statistics (how many people access our Website and what pages are they interested in). At times, our systems may make this information identifiable to you, and, if so, it will be treated and protected as Personal Information.

Non-Personal Information

At other times, we may collect information that cannot be used to directly identify you, such as browser type, Dynamic Internet Protocol (IP) address, “click stream” data, and similar non-personally identifiable information. For example, we may aggregate non-personal information about you and other customers who visit certain areas of our Website. Aggregated information will not contain any information that can be linked directly back to you.

While we take all reasonable steps to protect the privacy of our Website visitors, we cannot promise that the current limitations of our online applications programming will address every browser setting or honor every personal browser preference. In particular, we have not implemented the necessary program changes to honor “Do Not Track” or “DNT” browser signals. As our online applications programming is refined, we will take all reasonable steps to honor such requests in the future. Please return to this privacy policy for further updates on this topic.

Further, our online service providers or business partners may implement technologies that allow for the collection of personally identifiable information over time and across websites. We recommend that you review each privacy policy posted on the websites that you visit to better understand privacy practices on those websites.

2. How Do We Collect Information

We may collect information from you in several different areas on the Website, including, without limitation, those described below:

Subscribing to Services

You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Website or digital messaging services, such as magazines or Cannabis Equity content. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please be advised that many services available on the Website require registration and if you elect not to provide such information, you will not be able to take advantage of those services.

Cookies and Tracking Technology

We may use any number of tools to collect information about you, your computer access points, and the web browser that you use to connect to our Website. For example, “cookies” are tiny text files that we place on your computer’s hard drive when you visit our Website. We may use cookies to personalize your Website experience. We may use cookies or similar devices to remember or store your login information (username/email address) so we can save you the time of having to re-enter this information. Most common web browsers today allow you to modify your settings to block cookies entirely, alert you every time they are being sent, or allow their use by only those Websites you approve. We may use web beacons, which are small electronic image files that can be embedded within a web page or included in an e-mail message, to collect: (1) certain Website usage information such as whether a visitor is a one-time or repeat visitor and which pages a visitor has viewed and for how long, and (2) email information such as the time a e-mail was opened, if and how many times it was forwarded, and what links a recipient clicks on from within the e-mail message. You do not have to accept our cookies and you may delete them after they have been placed on your hard drive. If you do not accept or delete our cookies, some areas of our Website that you access may take more time to work, or may not function properly. For more information about cookies, visit:

We may also collect additional information from your web browser each time you visit our Website. We may collect information on the pages that you visit, the promotions or advertisements that you click on, and other actions that you take while using our Website. This information may include your IP address, the type of browser, the time that your browser was used to access our Website, and the referring Website address.

Our Internet Service Providers (defined below) may also use other standard web-based technologies to analyze your movements while accessing our Website. The technologies include analytic solutions, web “beacons,” “pixel tags,” and “clear gifs.” These technologies help us ascertain the effectiveness of our product and service campaigns and marketing programs, allow us to customize the services offered on or through our Website, and help determine the best use for Website content, and product and service offerings. Some of this information, including the IP address, may be stored on our Internet service provider’s server logs, and may be available for extended periods of time.

Transaction Information

If you conduct a financial or other transaction with the Website we may direct you to a third party vendor Website to collect this information from you directly. Even though the collection form may have the look and feel of the Website, please be aware you will be giving your information directly to the third party vendor, and that in some instances such third party vendor's privacy policy will govern the collection of your personal information. Please reference the privacy policies available from these pages for any privacy related concerns.

We and/or our vendors will use this information to complete the financial or other transaction that you have requested, i.e., to deliver the information, other services that you request, to invoice you, and in a manner consistent with this Privacy Policy. For your protection, financial information is collected and stored through encrypted means.

3. How Is your Information Used

We may use your personal information to contact you via mail, email, or telephone in order to give you updates about our special events, new services, that may be of interest to you. We also use return email addresses to answer the e-mail we receive from you. We may also use your IP address to help protect us and our Internet Service Providers from fraud.

Additional uses of your non-personal and personal information will allow us to tailor services specific to your needs, to help organize and manage your customer relationship and our business, to conduct business, to provide you with customer and member support, to perform functions that are described to you at the time of collection, and to enforce our Website’s Terms.

We use the services of independent companies to provide certain services to you, including, without limitation, Website hosting services, and Internet connectivity services (“Internet Service Providers”).

We may also use non-personal aggregate information to improve our Website. For example, our Internet Service Providers may report to us that there were a particular number of visitors to a certain area of our Website, or that a certain number of men or a certain number of women completed our registration form in particular areas of our Website. Such information may also be used to analyze the effectiveness of our business and advertising models.

4. Shared Information

We may share your personal information with the Internet Service Providers as appropriate. We may also share personally identifiable information with outside, non-affiliated third parties that offer products and services that are complementary to our product lines. We may also disclose your personal information as is necessary to: (a) comply with a subpoena or court order; (b) cooperate with law enforcement or other government agency; (c) establish or exercise our legal rights; (d) protect the property or safety of Cannabis Equity and employees, contractors, vendors, and suppliers; (e) defend against legal claims; (f) help with internal and external investigations; or (g) as otherwise required by law or permitted by law. We may disclose your information in connection with the sale or merger or any transaction that involves the sale or assignment of some or all of our assets.

Third-Party Ad Serving and Audience and Traffic Measurement Services: We may use a third-party network advertiser to serve the advertisements on the Website or may use a traffic measurement service to analyze the traffic on the Website. Network advertisers are third parties that display advertisements based on your visits to this Website and other Websites you have visited the Website. Third-party ad serving enables us to target advertisements to you for products or Websites you might be interested in. Audience and Traffic Measurement Services allow us to collect anonymous traffic and behavior information from the Website by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the Website cookies, the Website's advertisers, sponsors and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Note that any images (or any other parts of a web page) served by third parties in association with third-party cookies may serve as web beacons, which enable third parties to carry out the previously described activities. Other companies' uses of their cookies are subject to their own privacy policies, not this one. Please visit in order to learn more about the information collection practices and "opt-out" procedures of third-party ad servers we may use.

5. Links To Third-party Websites

Links of this Website may allow you to directly access websites operated by third parties, including, without limitation, our service providers (such as third-party shopping cart service provider) or marketing providers. Some of these third-party marketing channels may be “co-branded” with a with our logo; even so, these third-party channels are not operated, controlled or maintained by us. These channels or links are provided for your convenience only and should be used with your discretion and prudent judgment. Links from our Website to third-party websites do not constitute sponsorship, endorsement, or approval of the content, policies or practices of such third-party websites. The collection and use of your information by such co-branding third parties is the responsibility of the co-branding partner. We are not responsible for any information these websites or digital channels may obtain and we do not oversee their policies or practices. This Privacy Policy does not apply to information provided to or gathered by the third parties that operate them. The privacy policies of these third-party websites may differ from ours. These websites may ask you for Personal Information. Please review the privacy policy on third-party channels before submitting information, because we do not have control over the use of information collected on these websites. Please review the privacy policies and practices of these digital channels before providing any Personal Information.

6. Information Security

We make reasonable efforts to ensure that our Internet Service Providers have implemented physical, electronic, and procedural security measures to assist with safeguarding your personal information, and to help protect against unauthorized access and disclosure. Only our authorized personnel and our Internet Service Providers who perform legitimate business functions for us are authorized to access your personal information.

Notwithstanding our efforts, the Internet and online services have inherent security risks. We cannot promise, and you should not expect, that your personal information, personal searches, and other communications will always remain secure. You should take care with regard to how you handle and disclose your personal information or any username or password that you are required to use to access services on this Website or online service.

7. Data Retention Periods

We will retain your information for as long as your account is active or as needed to provide you services. If applicable, if you wish to cancel your account or request that we no longer use your information to provide you services contact us at: We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. Other State Privacy Notice

The states laws of certain states permit residents of such states to request certain details about information we disclose to third parties for direct marketing purposes. If you are a resident of such state and would like to request this information, please contact us at the address listed below. Please note you are limited to one request per calendar year. .

Pursuant to applicable state law, we make the following disclosures regarding the personal information we have collected within the last 12 months:

Category of Personal Information

  1. Contact information such as name, e-mail address, zip code

  2. Automatically collected information such as IP address, browser type, and device type

Category of Source from Which Data is Collected

  1. Directly from consumers

  2. Cookies and other tracking technologies

Purpose of Collection

  1. To provide to communicate with users and market our services

  2. To analyze and track usage data; to determine the popularity of certain content; to deliver advertising and content targeted to user interests

Category of Third Parties to Whom Data is Disclosed

  1. Our Service Providers

  2. Service Providers

We have not sold consumers’ personal information in the twelve (12) months preceding the Effective Date of this Privacy Policy. However, we do allow certain third-party advertising partners to collect information about the users of our Service for the purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for fraud detection and reporting. This activity can be considered a “sale” under certain state law.

You have the right to opt out of the “sale” of your Personal Information. Such requests may be submitted by as described in the How to Contact US section of our terms and conditions. You may also exercise your rights using the mechanisms described in the Interest Based Advertising section of this Policy above.

Under certain state law that may apply to you, you have the right to request:

To submit a request, please contact us at: To verify your identity when you submit a request, we will match the identifying information you provide us to the personal information we have about you. If you have an account with us, we will also verify your identity through our existing authentication practices for your account.

We will not be required to comply with your request to delete your personal information if it is necessary for us to maintain your personal information in order to:

We will not discriminate against you in the event you exercise any of the aforementioned rights by:

9. General Audience Website Not Directed Toward Children

This Website is a general audience Website. Our content is neither directed toward minors nor children who are under the age of 16. We do not knowingly collect personal information from children under the age of 16. If we or our Internet Service Providers become aware that a minor or a child under the age of 16 has provided us with personal information without the parental consent, that information will be deleted from our databases. Parents who have questions about personal information that may have been submitted by a child under the age of 16 should email us at:

10. Consent to Privacy Policy

By using the Website, you signify your agreement to the terms of this Privacy Policy. We may amend this Privacy Policy at any time. If we make a material change to the way in which we collect, use, and/or share your personal information, we will post a notice on the Website or send an email to users who have provided an email address. We will assume that you have given your permission for your information to be used under the terms of the Privacy Policy, as modified, if you do not respond to our email within thirty days or continue to use the Website thirty days after a notice is posted. Please note that you should always update your personal information to provide us with a current email address.

11. Questions About This Privacy Policy

If you have any questions about this Privacy Policy or the privacy practices of this Website, please contact us by email at: