Last Updated: 01/01/2023
What Information Is Collected
How Do We Collect Information
How Is your Information Used
Links To Third-party Websites
Data Retention Periods
Other State Privacy Rights
General Audience Web Website Not Directed Toward Children
1. What Information Is Collected
The following are the types of information we may collect:
We may collect personal information like name, telephone number, email address, home or business mailing address, and account information, when you access certain areas of the Website, or if you require more information about those services. For certain aspects of our services, we may require login information such as username and password, secret answers to certain security questions, or other similar information that allows us to uniquely identify your account or authenticate you prior to giving you access to your account information or certain online activities. We may capture certain information automatically on our Website (even if you do not voluntarily provide us with Personal Information, or in addition to any Personal Information that you do provide), including your Internet protocol address, Internet service provider, browser type, and linking information. Typically, this information is for us to develop aggregated Website server statistics (how many people access our Website and what pages are they interested in). At times, our systems may make this information identifiable to you, and, if so, it will be treated and protected as Personal Information.
At other times, we may collect information that cannot be used to directly identify you, such as browser type, Dynamic Internet Protocol (IP) address, “click stream” data, and similar non-personally identifiable information. For example, we may aggregate non-personal information about you and other customers who visit certain areas of our Website. Aggregated information will not contain any information that can be linked directly back to you.
2. How Do We Collect Information
We may collect information from you in several different areas on the Website, including, without limitation, those described below:
Subscribing to Services
You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Website or digital messaging services, such as magazines or Cannabis Equity content. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please be advised that many services available on the Website require registration and if you elect not to provide such information, you will not be able to take advantage of those services.
Cookies and Tracking Technology
We may also collect additional information from your web browser each time you visit our Website. We may collect information on the pages that you visit, the promotions or advertisements that you click on, and other actions that you take while using our Website. This information may include your IP address, the type of browser, the time that your browser was used to access our Website, and the referring Website address.
Our Internet Service Providers (defined below) may also use other standard web-based technologies to analyze your movements while accessing our Website. The technologies include analytic solutions, web “beacons,” “pixel tags,” and “clear gifs.” These technologies help us ascertain the effectiveness of our product and service campaigns and marketing programs, allow us to customize the services offered on or through our Website, and help determine the best use for Website content, and product and service offerings. Some of this information, including the IP address, may be stored on our Internet service provider’s server logs, and may be available for extended periods of time.
3. How Is your Information Used
We may use your personal information to contact you via mail, email, or telephone in order to give you updates about our special events, new services, that may be of interest to you. We also use return email addresses to answer the e-mail we receive from you. We may also use your IP address to help protect us and our Internet Service Providers from fraud.
Additional uses of your non-personal and personal information will allow us to tailor services specific to your needs, to help organize and manage your customer relationship and our business, to conduct business, to provide you with customer and member support, to perform functions that are described to you at the time of collection, and to enforce our Website’s Terms.
We use the services of independent companies to provide certain services to you, including, without limitation, Website hosting services, and Internet connectivity services (“Internet Service Providers”).
We may also use non-personal aggregate information to improve our Website. For example, our Internet Service Providers may report to us that there were a particular number of visitors to a certain area of our Website, or that a certain number of men or a certain number of women completed our registration form in particular areas of our Website. Such information may also be used to analyze the effectiveness of our business and advertising models.
4. Shared Information
We may share your personal information with the Internet Service Providers as appropriate. We may also share personally identifiable information with outside, non-affiliated third parties that offer products and services that are complementary to our product lines. We may also disclose your personal information as is necessary to: (a) comply with a subpoena or court order; (b) cooperate with law enforcement or other government agency; (c) establish or exercise our legal rights; (d) protect the property or safety of Cannabis Equity and employees, contractors, vendors, and suppliers; (e) defend against legal claims; (f) help with internal and external investigations; or (g) as otherwise required by law or permitted by law. We may disclose your information in connection with the sale or merger or any transaction that involves the sale or assignment of some or all of our assets.
Third-Party Ad Serving and Audience and Traffic Measurement Services: We may use a third-party network advertiser to serve the advertisements on the Website or may use a traffic measurement service to analyze the traffic on the Website. Network advertisers are third parties that display advertisements based on your visits to this Website and other Websites you have visited the Website. Third-party ad serving enables us to target advertisements to you for products or Websites you might be interested in. Audience and Traffic Measurement Services allow us to collect anonymous traffic and behavior information from the Website by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the Website cookies, the Website's advertisers, sponsors and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Note that any images (or any other parts of a web page) served by third parties in association with third-party cookies may serve as web beacons, which enable third parties to carry out the previously described activities. Other companies' uses of their cookies are subject to their own privacy policies, not this one. Please visit http://www.networkadvertising.org in order to learn more about the information collection practices and "opt-out" procedures of third-party ad servers we may use.
5. Links To Third-party Websites
6. Information Security
We make reasonable efforts to ensure that our Internet Service Providers have implemented physical, electronic, and procedural security measures to assist with safeguarding your personal information, and to help protect against unauthorized access and disclosure. Only our authorized personnel and our Internet Service Providers who perform legitimate business functions for us are authorized to access your personal information.
Notwithstanding our efforts, the Internet and online services have inherent security risks. We cannot promise, and you should not expect, that your personal information, personal searches, and other communications will always remain secure. You should take care with regard to how you handle and disclose your personal information or any username or password that you are required to use to access services on this Website or online service.
7. Data Retention Periods
We will retain your information for as long as your account is active or as needed to provide you services. If applicable, if you wish to cancel your account or request that we no longer use your information to provide you services contact us at: firstname.lastname@example.org. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
8. Other State Privacy Notice
The states laws of certain states permit residents of such states to request certain details about information we disclose to third parties for direct marketing purposes. If you are a resident of such state and would like to request this information, please contact us at the address listed below. Please note you are limited to one request per calendar year. .
Pursuant to applicable state law, we make the following disclosures regarding the personal information we have collected within the last 12 months:
Category of Personal Information
Contact information such as name, e-mail address, zip code
Automatically collected information such as IP address, browser type, and device type
Category of Source from Which Data is Collected
Directly from consumers
Cookies and other tracking technologies
Purpose of Collection
To provide to communicate with users and market our services
To analyze and track usage data; to determine the popularity of certain content; to deliver advertising and content targeted to user interests
Category of Third Parties to Whom Data is Disclosed
Our Service Providers
You have the right to opt out of the “sale” of your Personal Information. Such requests may be submitted by as described in the How to Contact US section of our terms and conditions. You may also exercise your rights using the mechanisms described in the Interest Based Advertising section of this Policy above.
Under certain state law that may apply to you, you have the right to request:
the categories of personal information we has collected about you;
the categories of sources from which your personal information is collected;
the business or commercial purpose of collecting or selling your personal information;
the categories of third parties with whom we share your personal information;
the specific pieces of personal information we collected about you;
the categories of personal information that we have sold about you and the categories of third parties to whom the personal information was sold, if applicable;
deletion of your personal information; and
an opt out of having your personal information disclosed or sold to third parties.
To submit a request, please contact us at: email@example.com. To verify your identity when you submit a request, we will match the identifying information you provide us to the personal information we have about you. If you have an account with us, we will also verify your identity through our existing authentication practices for your account.
We will not be required to comply with your request to delete your personal information if it is necessary for us to maintain your personal information in order to:
complete the transaction for which the personal information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
debug to identify and repair errors that impair existing intended functionality;
exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent;
to enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
comply with a legal obligation; or
otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
We will not discriminate against you in the event you exercise any of the aforementioned rights by:
denying goods or services to you;
charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
providing a different level or quality of goods or services to you; or
suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
9. General Audience Website Not Directed Toward Children
This Website is a general audience Website. Our content is neither directed toward minors nor children who are under the age of 16. We do not knowingly collect personal information from children under the age of 16. If we or our Internet Service Providers become aware that a minor or a child under the age of 16 has provided us with personal information without the parental consent, that information will be deleted from our databases. Parents who have questions about personal information that may have been submitted by a child under the age of 16 should email us at: firstname.lastname@example.org.